Cover Image for Brave


Brave protocol is a privacy-focused web browser that blocks ads and trackers by default. It rewards users with its native cryptocurrency, BAT, for viewing opt-in ads and supports publishers through a revenue-sharing model. It aims to provide a more equitable and transparent advertising ecosystem while enhancing user privacy and experience.






Medium of Exchange



Token Strength.

Token Utility:

Earn BAT for watching Brave Ads: Users can choose to receive ads while using the Brave browser and earn BAT as a reward for their attention.
Donate BAT to publishers: Users can support their favorite websites and content creators by donating BAT directly to them.
Withdraw BAT through a CEX wallet: Users can exchange their BAT for other cryptocurrencies or fiat money by withdrawing it from their Brave Rewards wallet to a supported CEX wallet.

Demand Driver:

Investors and traders buy and hold $BRAVE as most of the advertising revenue (70%) is used to buy back $BAT from the market, creating demand and a potential price increase.

User Growth: 
As more users adopt Brave browser, the demand for $BAT increases as it is used as a utility token to reward users for engaging with the platform, driving demand from users and advertisers alike.

Value Creation:

The Brave Browser provides easy access to web3 and natively blocks third-party ads and trackers to preserve user privacy. The Brave Browser natively supports advertising (Brave Ads), video calling (Brave Talk), VPN and Firewall, news feed (Brave News), private browsing with Tor, and a web3 wallet (Brave Wallet). Brave also developed its own search engine (Brave Search).

Value Capture:

Value accrual to token:
Brave's Basic Attention Token (BAT) captures value through supply and demand dynamics, where its value increases with increased usage and adoption of the Brave browser and BAT ecosystem.

Value accrual to the protocol:
Brave protocol captures value through its advertising business, with 70% of revenue used to buy back BAT from the market, and fees collected from publisher donations and token swaps in Brave Wallet. These funds go to the protocol treasury, which can be used for further development and ecosystem growth.

Business Model:

The business model for Brave Protocol:

Revenue comes from:
selling ad inventory, collecting a 5% fee from donations to publishers, and collecting fees from token swaps in the Brave Wallet.

Revenue is denominated in:
Ethereum, and Basic Attention Token (BAT).

Revenue goes to:
Brave Software, publishers, and liquidity providers. Brave Software retains the majority of revenue from ad sales and token swaps, while publishers receive 95% of donations.


Protocol Analysis.

Problems & Solutions
Traditional online advertising is often intrusive, and irrelevant, and often undermines users' privacy by tracking their online behavior.

Brave Protocol is a browser that blocks unwanted ads, reduces load times, and protects users' privacy while rewarding them for engaging with relevant ads through its Basic Attention Token (BAT) system. This incentivizes users to opt-in to ads and reduces the need for intrusive tracking.
Presearch - a decentralized search engine that rewards users with PRE tokens for their searches and allows them to customize their search results based on their preferences.

AdEx - a decentralized advertising platform that aims to improve transparency and reduce fraud in the advertising industry by utilizing blockchain technology and smart contracts. It rewards users for viewing ads and enables advertisers to target relevant audiences.

Investment Take

... coming soon

Tokenomics Timeline.

  1. 2017-05-28

    Token launch (ICO)




Ecosystem Users.